Looking For Work?

Crafting a Great Job Application is Not Luck

The fitness industry is tough and it common for PT’s to exit the industry after 2 to 3 years.

We have recently recruited some Customer Service staff from the fitness industry and I was surprised at the poor quality of many CV’s and application letters.  Many candidates did not really seem to know what they wanted as a career.

Here are some tips from Sportspeople an excellent Australian organisation who have been linking people and employers since 1996.

Plan before applying for your next job!

Compared to say a decade ago, it is pretty easy these days to pull a CV and a cover letter together and apply for a job. Spending time thinking about whether the job is the right opportunity for you and whether you are what the employer is looking for are two of the important considerations in a job application process, best done before you hit the “Send” button.
In the 2009 Sportspeople Workplace Survey we found that the majority (85.1%) of respondents were either satisfied or very satisfied with their current job, while 20.6% were in what they described as their “dream job”. The majority of respondents were likely to be open to other opportunities, either passively or actively seeking a new job. The popularity of the Sportspeople Jobs Market, with over 5,000 people visiting every day, is a clear demonstration of the strong job seeker activity in this market.
Before you start applying for jobs do some planning:
  • Develop a list defining specific organisations you would like to work for. This keeps you from wasting time and energy on unproductive job applications.
  • What kind of work do you want to do?
  • Where do you want to work? City, anywhere in Australia or New Zealand or are you looking to work overseas?
  • Are you prepared to accept a temporary role until something comes along that fits your longer term goals?
  • Can you transition from the sport, fitness or aquatic sector to another sector that is of interest to you? The sport, fitness and aquatics sector is a very small drop in a very big ocean.
  • When do you want to start work?
  • What remuneration will you be seeking?
The next step is setting your Professional Objective, giving some direction to your search. Think about what you have done in your career so far and ask yourself:
  • What are my interests? What do I really enjoy doing? What type of activity or environment attracts me?
  • What do I do best? What are the 3-6 of my strongest skills or competencies? What differentiates me from others seeking similar work?
  • What are my values and priorities? What is important to me? How does work fit in with other aspects of my life?
  • What would my ideal job look like? What do I want my life and work to look like 5 years from now?
  • All things considered, is my professional objective realistic?

Once you have done some basic planning and thought about your professional objective, you should apply for roles that you really want and roles which you are suitably skilled and experienced. The more you find out about a job the more likely it is that you’ll make a decision on whether or not you are right for it and it is right for you BEFORE you apply.

Understand that once you apply you are one of many candidates under consideration. If you are unsuccessful in your application it doesn’t mean you are not a great candidate or indeed, a valuable person; it just means the employer felt someone else was better suited to the role. Understand and accept rejection as part of the process.

If you are successful, make sure you are happy with the offer that comes your way and the job satisfies your professional objective before accepting.

Importantly, try to avoid applying for a job on a whim. Outside of your family, friends and your health, your job is likely to be one of the most important aspects of your life, so spend time thinking about your next step.

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About the author

Bradley Wilson is the Managing Director of the AOK Health Group, established in 1994. The AOK Group is comprised of 3 companies which specialise in the design, manufacture and distribution of health and rehabilitation products, education and services worldwide. Bradley has not just fostered good products but also good business, winning the awards including 2008 Exporter of the Year, 2003 Fastest Growing Hunter Wholesaler and in 2004 Trainer of the Year in Logistics. In 2004, 2006 & 2008 Bradley was elected as a Director of the Hunter Business Chamber by the 1000 member companies of that organisation. He is Senior Vice President, Chair of the Executive, Audit, Business Development and Education Committees. In 2005 fellow board members elected him as a Councillor of NSW Business Chamber (previously Australian Business Ltd) - one of Australia’s largest business lobby groups. Bradley was a Councillor for 3 years. Respected enough to work with other prominent industry professionals throughout the world, he has developed a business model that allows his customers the advantage of the world’s best product and technological information unchallenged by their competitors.

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